Literacy Caravan
The central idea behind our colorful illustrated vehicle wrap was to create an upbeat buzz about books and reading – the minute the bus arrives. To give young visitors the welcoming feeling of being gathered into a magic story circle, we populated the bus wrap with relatable kids and a teacher, and a cast of friendly storybook animals, all set in a cheery bright landscape. Appropriate for any educational setting in the public realm, characters convey important messages of inclusion and diversity.
Children’s illustrations, Liz Mytinger. Creative direction, Jenny McChesney. Production, Ulisses Alejandre.
"Before" front face of recreational vehicle it its original graphic scheme.
"After" front face of Literacy Caravan with new graphic vehicle wrap.
Literacy Caravan debuts at 2017 San Antonio Book Festival.
Visitors line up for a look inside the Literacy Caravan mobile classroom, and a free book!
Pop-out side of RV with the story circle illustration and other storybook characters adding whimsy and magic.
A young visitor in Book Festival tee.
Messages throughout include Spanish translations.
A key idea delightfully delivered by airborne squirrels in the classic verse from Dr. Seuss.
Detail of illustration: kids exploring literature together.
A side view capture of the full length of the pop-out side of the mobile classroom.
Preliminary pencil sketch for the children's illustrator. Her dragon ended up being a fun fire-breather, but isn't he sweet? Dragons love story circle, too :)
Preliminary pencil layout for illustrator. My background with design for education makes broad diversity a baked-in concept in any product for children and families.